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Digital <font color=blue><i>Marketing</i></font> Director Job from TelecomCareers
Digital Marketing Director | Open Systems Technologies | Jersey City NJ 07399 USA |
Job Description:
In this role, the selected candidate will lad a team to help digitally transform marketing activities, processes and competencies; provide thought leadership to ensure digital marketing efforts offer a strategic advantage to the firm. Responsibilities:Lead a team to help digitally transform marketing activities, processes and competenciesProvide thought leadership to ensure digitalmarketing efforts offer a strategic advantage to the firmHelp implement a new digitalmarketing & campaign platformHelp plan and execute all digitalmarketingcampaignsHelp develop and maintain  social media strategyMeasure and report performance of all digitalmarketingcampaigns and assess against commercial goalsMaintain and implement enhancements to all external facing websitesAutomate the production of marketing materials and literatureDevelop personalization strategies to personalize experience, content, web and emails to client segments or individualsDevelop and implement the firm’s Mobile StrategyManage the overall digitalmarketingtechnologybudget Qualifications:BS/MS in Computer Science or related degree10-15years of experience in managing a development organizationStrong project management skills to drive development teams to deliver on applications/projects on schedule and on budgetWorking knowledge of HTML, CSS, and JavaScript development.Ability to provide architectural oversight and guidance to the development teamHighly creative with experience in delivering intuitive UX designsWork closely with the Information Security teams to meet all security requirements of the firmExperience in evaluating and implementing market-leading marketing automation solutions (i.e. Marketo, Adobe Campaign, Exact Target, etc.)Strong understanding of SEO/SEMExperience with lead nurturing, drip campaigns, A/B and multivariate experimentsDevelop metrics, dashboards and reports to provide insight and transparency to effectiveness of campaigns and marketing activitiesExperience in optimizing landing pages and sales funnelsHighly creative in identifying target audiences and using progressive profiling to build up information about prospectsDeep experience in developing mobile strategies and applicationsStrong understanding of the advantages/disadvantages of native vs. browser-based responsive HTMLExperience in offline capabilities, and local caching strategiesExperience in building and deploying internal and externally-facing mobile applicationsSolid understanding of design patterns in iOS, Android, and hybrid applications
Categories: Unspecified





Jersey City



Contact Name: -
Job Code: 32935424

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